Iconic on Mulberry Street New York is an awesome magazine shop, and foods / convenience outlet. It is my first time getting here a couple of days ago. It’s better laid out than the other specialty magazine shop I saw here in New York a few years ago. Take a look:
What I love about the shop is how easy it is to get around the shop. It is shapable, accessible with magazine covers easily seen.
What’s interesting is that the major weekly and monthly titles are missing, which makes sense in a specialty magazine shop – it’s what attracts shoppers prepared to travel, the magazine destination shoppers.
I’m over here for 10 days looking at interesting and innovative retail in New York, upstate New York and in Los Angeles.
More soon …