Here’s the post announcing the fundraiser for the Essex Card Shop that was hit by fire early this year.

Help Essex Card Shop on Ave A

Hi. My name is Saba Aslam. I am making this fundraiser for our family business, Essex Card Shop located at 47 Avenue A, New York, NY 10009. Muhammad Aslam is my dad and the owner of the store, Jay Patel is my uncle and the manager of the store, and Mehnaz Noreen is my sister and works in this family business. There was a huge fire today (01/10/22 at around 4:30 pm), and the entire store is destroyed by the fire. Thank God everyone made it out alive! This fundraiser can really help this small business pick themselves up again and recover from this. Every single corner of this store is burned, damaged, and destroyed. I am 27 years old now, and I have seen this store as a part of my family ever since I was a little girl. Let us all please come together as a loving community, and help this small business rise from its ashes! It’s heartwarming to see all the love coming from the community. Please help in any way you can. Keep us in your prayers

Click here for a recent story on progress.

It’s a fascinating approach to recovery from something like this. Not sure about the legal obstacles here in Australia tho.