I am grateful for the opportunity to see a range of retail businesses in New Zealand in the last few days. Lottery branding has changed since I was there last, more than 2 years ago. Signage is more consistent, as is in-store placement. But, the space requirements in store remains less than we see in Australian lottery retailers.
Here are 3 photos from one business. They represent what is typical for NZ independent lottery retailers.
Out of store signage:
The customer ‘bench’:
The sales counter from the customer side:
All compact. Neat. Consistent.