Officeworks has several ranges of stationery that pitch well in-store, like these pencils.
I love the pitch, DRAW IT YOUR WAY. It connects the product with the creativity of the user of the pencils, which I think is smart.
While one of our jobs as retailers is to educate people to be purchasers, one of the jobs of product packaging is to inspire the purchase. I think the packaging for these pencils does a better job at that than many other pencil packages.