While some suppliers prefer you to keep their greeting cards on their seasonal stands, we have found it more successful to blend products so all cards for each caption are places together.
This means, for example, someone buying for Grandpa, will find all options together, rather than having to browse across two stands.
Here is what we have done for one of our shops:
While we do have stands from 2 companies, the cards themselves are blended. Some Henderson product is on the Hallmark stands and some Hallmark product is on the Henderson stands. Our experience doing this tells us it will result in better sales, for us and our suppliers … and this is what matters.
We are grateful to have had Father’s day out early. People are buying cards now, and gifts.
Our Father’s Day card pitch is on the lease line, to draw attention of shoppers walking past, to or from the car park.