I have tested a range of products on social media over the last few months, to gauge interest in products pitched as environmentally friendly.
In my experience, pitching a product with a positive environmental story will see that post reach more people, usually 3 to 4 times more people.
Here are two recent products I have see this happen with.
The pitch in each case was simple … noting we are grateful to be able to offer these products.
For a retail channel with some less than ideal environmental credentials, like paper wastage from unsold magazines for example, products like these can be helpful in adjusting the narrative.
In our own social media engagement we tend to seek out products like these rather than featuring products that more often get time in the sun.