I know plenty of newsagents are keen for more of the AFL team Coach product following sell-out sales. I reached out to a members of the leadership team at Are Direct yesterday and can share this update from them with you.
I have spoken to the Account Manager for the Team Zone AFL cards. I can confirm no state is being given priority on stock and the % of stock distributed to date is equal. The publisher prints the cards locally here, waits until the final team photos in mid-March then commences production.
There has been a delay in the production and the amount of stock we would normally have by the end of April but more stock is going out tomorrow and also next week. We understand the frustration but we allocate stock as evenly as possible and as quick as it is coming in the door. We do have more overall stock this year than last year so when initial allocations are completed by mid-May there will be larger amounts of stock available for stores that are selling well / sold out.
This is good news. It gives us specific information to share with customers.
Mate, I do not know about VFL cards but NRL cards are also a sell out and the demand for more is well and truly there.
Received allocation of Team Coach 2023 Footy Cards . Sold out in 4 days. Contacted ARE only to be told there is no
further allocation until after interstate distribution. Any suggestions as to how to get stock as customers, many of whom are young children, are becoming disappointed and upset.
Paul, the first drop is always lean. We tend to limit to 2 packs per child for at least the first drop and sometimes the 2nd depending on how that goes. This way you keep as many customers happy as possible, and more importantly get the kids into the habit of buying from you…..