Not all newsagency software handles connecting to Shopify. And, time that do connect to Shopify do not do it in the same way.
This can leave newsagents frustrated, spending time double handling, missing sales, and giving up on online.
Good newsagency software provides a seamless two-way data flow between the newsagency software and Shopify. Stock details, pricing and images flow out, and sales flow back.
This makes the newsagency software the sole place for managing stock descriptions, pricing and images. It enables you to have an in-store and a different online price if you wish. It enables you to have an online description which is different to the main description.
Now, if this reads like a sales pitch for my Tower Systems newsagency software, it is. But, this post is more than that. I have heard recently of newsagents giving up chasing sales online because the newsagency software they were using did not offer a complete two-way relationship between the software and Shopify. they were wasting time, making mistakes because of double data handling and getting frustrated.
It’s 2022 for goodness sake. Tower Systems has been a partner of Shopify for more than 6 years. Back when we started with them there was commentary criticising us. Today, Shopify is the platform of choice for local retailers. Those who dawdled in this space have missed out and let others down.
I have a vested interest in Shopify beyond what my newsagency software company does. In each of my 4 newsagencies we win newsagency connected Shopify websites to connect with shoppers outside the shops, to win business we would otherwise not win. We run the shops lean in terms of labour. We need time efficient solutions. This is where the newsagency software Shopify link shines. It’s why I know the solution works, that it serves retailers well.
If your newsagency software does not fully integrate with Shopify and provide two-way connectivity, consider switching.
Oh, and my Tower Systems newsagency software also connects with Woo Commerce and Magento. Newsagents use them too, but they do require a level of tech experience in the shop to make them work for you. Shopify is simpler, it is also evolving faster, which helps you win more online sales.
Outside of those three, Shopify, Woo and magenta, there is nothing worth considering in my opinion.
Having just opened a 2nd store we are still fine tuning our Tower/Shopify integrations however we love the ability to upload stock descriptions and images to our online store from our multi store Tower POS systems. We couldn’t imagine operating an online store without this integration. Integrated inventory reporting is also critical for any online store and we have seen other setups fail without this. Despite some fine tuning at the moment relating to the new store opening only 2 weeks ago Tower does this well. I will also add that the staff in our new store found converting over to Tower very easy.