I think it is important for retailers to promote new cards on social media. It is rare that newsagents do this, which feeds into the narrative of no, I won’t buy cards there because they are old.
We regularly pitch new cards to remind people of the regularity of change. I think it is a key reason for above average year on year sales growth in the category.
We use photos and quick to make videos, like this on from a few days ago.
This video was made for no cost, using an easily accessible tool. If that feels too hard, at least take a photo of a new card that you like and mention it on social media. That type of post is more valuable than one pitching any lottery product or mass market magazine.