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Playing outside traditional retail seasons is vital to growth in retail newsagencies

Blue ocean strategy is all about positioning your business in clean and clear waters with less competition. Red ocean is where most are, it’s crowded and bloody.

Major seasons like Valentine’s Day are red ocean. Crowded. Competitive.

At the newsXpress newsagency marketing group business we love creating blue ocean opportunities for our members. Here is a short video from me, which I shot Thursday last week, in which I talk about blue ocean opportunities in 2022 for newsxpress members.

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newsagency marketing

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