Shopper loyalty has become a maze of hoops, often with little real value at the end for shoppers, and retailers. Almost 9 years ago to the day my newsagency software company launched a new approach to loyalty. Yesterday, I shot this short video in which I talk about what continues to be a differentiating approach to loyalty. I know of hundreds of newsagents using this, and hundreds of other retailers.
Sure the video promotes my software company. It also encourages you to look at what you do in the loyalty space and to question whether what you do values shoppers and differentiate your business.
This simple approach to loyalty is easily understood and this helps people engage with it sooner, even those who make a one time only visit to the shop.
I started using these in 2017. I came from a marketing background and was sceptical. Still use it. 22% redemption. Profitable for our country shop.