A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Leveraging the Better Homes and Gardens opportunity

It’s terrific when there is a feature in a magazine of products you have in-store. This is the case with the latest Better Homes and Gardens magazine.

We have the magazine open and placed with the products it showcases, products we usually carry.

What a treat!

And, yes, this is a display in a newsagency. It is placed at thew front of the store so passers-by can see it and, hopefully, enter as a result.

Homewares is one of the best performing categories in newsagencies right now, delivering good year on year growth, good stock turns and good margins. Plus we have access plenty of suppliers in this space.

Footnote: while the publisher may want a display that’s all about their magazine, this display we have created does more for magazine and homewares sales, and that is what matters to us as the retailer.

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Newsagency opportunities

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