On February 10, sone newsagents will have a Take 5 / That’s Life bundle on sale for $60.00.
That’s half price.
It’s an offer that makes no sense to me from a retailer perspective. It’s an additional SKU, an additional pocket, all to try and sell two magazines at half price.
Retailer revenue only comes from sales while. This discounting trial costs us money.
What do you think?
Ridiculous. The cover prices have been held back for years, making these titles less valuable to us already. Now, this.
Another decision made by someone on six figures and none of their own money on the line every day.
These types of discounted bundles never make to the shelves in my shop
No value to be seen here. We struggle to find floor space to display such bundles and in my opinion they only add to the publishers print costs with very little upside on the number of magazines sold. I’m struggling to see any upside here for anyone – retailer & publisher included.
What a selfish move, which also demonstrates a lack of faith in their editorial content. Out of date.
Instant return. Won’t even make it past unpacking.
The moment you chase sales based on price you know you have lost on loyalty. If this is the plan by this new publisher then they are doomed in a race to the bottom. The only thing protecting them is their monopoly.