There is a newsagent who has access to limited edition product sold to them on the basis that they place it in-store for customers to purchase but who, instead, places the product almost immediately in eBay, selling for two and three times the retail price.
I understand the appeal of making two or three times the gross profit, yes it really is that much. I do not understand the breach of supplier terms and the breach of trust with shoppers.
We will find out soon enough if their behaviour negatively impacts their own businesses or other newsagents who also purchase from the supplier. Yes, that is the risk here, that all newsagents are lumped together and judged based on the actions of one.
The value of limited edition product is the foot traffic it can attract and the joy of shoppers able to purchase it from you. This is more valuable long term than the repyutational damage that will come if you keep the product and sell it yourself for two or three times retail.