From a retail brand and experience perspective, this Twitter thread by Chris Hladczuk is fascinating:
Apple is the greatest cult in the world.
And every cult needs a place to meet.
Welcome to the Apple Store.
Here is how Steve Jobs built the most profitable stores of all time👇 pic.twitter.com/BS1uv84Teu
— Chris Hladczuk (@chrishlad) October 24, 2021
Even on a local small business single store level, there are point of application here.