Both in-store and online, we have been selling truckloads of Halloween plush. The Pokemon range has been a stellar success as has the entire Halloween Beanie Boo range.
In one store alone, $12,000 in four weeks. While Covid has played a role in this, social media engagement, online opportunities and tactical placement in-store have combined to really drive success.
Looking at stores specific data, the store is up 22% and the plush sales are up 100% – demonstrating the success of this category even ahead of excellent store growth.
I mention it this afternoon because a newsagent told me yesterday that plush was over as a category. I see no evidence of that in this data, nor in data from a bunch of stores experiencing similar results.
Data doesn’t lie. It feeds our success.