I picked this news up from a LinkedIn post:
isubscribe.com.au just cracked a $1,000,000 in new subscriptions revenue for the month of July, record July sales figures since inception. Launched this fantastic business in 2000 and so proud that in our 21st year we keep breaking sales records. In recognition and appreciation to our valued clients that continue to produce thousands of the worlds best magazines every month… All credit to Hunter Drinan and our dedicated team.
That’s an extraordinary result, something on which newsagents may wish to reflect. Meanwhile, here is the pitch from their website:
Australia’s original and largest subscription marketplace
isubscribe has the largest range of print and digital magazine subscriptions in Australia, and a fantastic, growing number of subscription boxes. Since 2000, we’ve sold over 4 million subscriptions across our Australian, UK and NZ websites to happy customers all over the world.There are big discounts and great offers on the site every day. With free Australia-wide delivery, you’ll find some of the best prices on the most popular subscription product at isubscribe.
Treat yourself to some me-time or give the gift that keeps giving. We’ve got over 3,000 different subscriptions on offer from Australia and overseas. Every interest is covered, from Food to Fashion, Homewares to Hardware – and everything in between. Subscriptions make great gifts for loved ones and friends. Think Christmas, birthdays, anniversaries and ‘just because’ occasions.
And, here is one way the do it. I searched them online yesterday and was subsequently pushed ads for magazine subscriptions from them. Ads that were of no interest to me, but, hey, I clicked on some anyway.
Our magazine sales have been booming since Covid (High St store in inner suburban Melbourne).This is especially pleasing given the loss of overseas airfreight titles on which we were quite reliant. We noticed the trend early and increased standing orders and promotional space. Shelf space allocated to magazines remains the same. Average monthly increase in sales 40% versus 2019. Last Saturday was our biggest magazine day on record.
Local women’s weekly titles continue to contribute nothing to the business. At some stage we need to have a discussion about quality and the rubbish served up by some local publishers. Like most newsagents I get tired of the aggressive subscription offers which make my business look like a ripoff, especially when they’re printed on cards which drop out of the magazines onto the floor and into the fixtures.