Including a thank you card with items you ship to customers is critical in how you pitch your business to shoppers are are unlikely to ever meet. Big retailers include a card as they know it is a simple yet effective point of customer service.
In my own online businesses we have tried several options over the years. They keys are to have a professionally designed and printed base from which to work with,. This means a professionally designed and printed post card or similar in size.
Depending of your volume and the types of shoppers you deal with, a pre-printed message or personal note could work best. It comes down to individual choice, based on the types of shoppers you serve.
Here are tow recent examples from two my businesses.
The first, from my POS software company, offers a thank you for business to business sales of items shipped from the office. The design is refreshed every six months.
The second, produced and provided free to newsXpress members, offers space for a personal note of appreciation. This is more suited when shipping to individuals. This design, too, is refreshed every six months.
The thank you note is one of several key elements in providing an appreciated unboxing experience for the recipient. When selling to individuals especially, leveraging each element – outer packaging, internal packaging, unexpected treats, product protection, thank you note – is key to their future engagement with the business.
A professionally designed thank you note, printed on quality stock, positions even the smallest of businesses as professional and customer-caring … keys to success online.