A small high street suburban newsagency for which I have seen comprehensive live data has had a good Corona. 2020 was way up over 2019. Better still is the growth in 2021 over 2020.
Working with this business, the card offer has been re-cast in terms of range, placement and in-store engagement. The sales results speak for themselves.
This data is for January through March only. The data for the two and a half months since show even better results.
I think any newsagency business in any situation can easily achieve double-digit growth in card sales. The foundation to achieving this is in your business data, not supplier data, your data. It will show you what is possible, what to do.
For the newsagency mentioned above, there has been no capital expenditure on fixtures and a reduction in capital expenditure in inventory.
The biggest barrier I see in our newsagency channel to any business and the channel overall achieving more growth from cards is lack of active engagement with the category in-store.
The last sentence says it all. it is the biggest barrier in our industry especially with new entrants however not confined just to them.
Know your product-Present it well- and Promote it constantly. That’s retail- The othe “P” is price and this depend on the product its competition and the occasion.