It’s good to see the primary licence for the design, printing and distribution of Bluey greeting cards go to an Australian company.
The folks at Henderson have every right to be proud. This is a big endorsement for the company with the Bluey licence a prize I am sure many chased.
The range of cards and gift packaging are an excellent representation of the Bluey brand.
I am grateful to have seen the Bluey cards first-hand, under embargo a week ago. From the design to the production, these are good cards, really good cards. Excellent quality. Wonderful and engaging design. Themed envelopes. And, a counter unit perfect for impulse purchases.
I am sure those receiving the Bluey cards will want to keep them. I also expect some cards will be bought by collectors – not even to give.
With the cards being available in-store from mid next month, newsagents have an excellent opportunity for in-store engagement, including a launch not only of the cards but of kids items that could sell to Bluey card companies. That’s what we are planning in my own shops – an in-store event around the release of the cards.
This is an excellent mid year in-store promotion opportunity presented by the release by Henderson Greetings of the Bluey licence cards.