A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Focussing on self care in the newsagency

We have been pitching self care on the lease line in one of our Westfield centre businesses. It’s working a treat.

This multi-category pitch is attracting shoppers and purchases. Coming out of Mother’s Day with this has worked a treat as it appeals to a comfort people have sought through Covid and a comfort that is familiar in Winter.

You know a pitch is working when you have to refresh the products on offer regularly.

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marketing tip

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