I am grateful for the opportunity to see seasonal cards well ahead of release. It was terrific seeing Father’s Day mid-development like I did this week.
The Father’s Day 2022 range I saw was fresh and innovative. The locally made story provides another shopper engagement reason.
What I saw for Father’s Day 2022 is on the back of similar insight opportunities for Valentine’s Day, Easter and Mother’s Day 2022. In each case it’s terrific to see seasons in development and to be able to discuss opportunities at this relatively early stage.
Small business retailers have historically been told what will happen by suppliers long after decisions are made. Thankfully, some suppliers are more engaged with indie retailers. This will benefit their sales results.
With card sales up this year, fresh designs are more important than ever, so we can all maximise the opportunities from renewed interest in the category.
FYI I have flipped and otherwise modified the image to make details less obvious to any card company competitors.