The Source newsagency in Melbourne was lauded fifteen years ago as an innovative newsagency. It offered a fresh approach back in the mid 2000s. In recent years it was not as innovative. I was in the city Monday and stopped by The Source and discovered it had closed.
After following the online trail from The Source to its ‘sister’ online shop NoteMaker I then find Milligram, a group of several stores in the stationery space. It’s at Milligram where you can see retail innovation in stationery and associated categories. It’s worth checking out.
A colleague shopped one of the Millgram stores this week, in Chadstone., They were very impressed. They said the store is a representation of several leading niche retailers in this space in the US.
Wow! This the now to the future for a lot of products.
The website is the start, the support, and contstant time saving device for the the selective shopper. It also caters for the browser. This leaves Retail B&M as a focus on impulse as the intor at store frontage for te shopping experience.
No website no go it says it all. No wonder they closed their retail Stationery is fading in thsi area except in isloated geographical areas and convenience. Thanks for the sharing.
First time I have heard of Milligram. Fantastic website, the bar has been raised. Store is must see when next in Melbourne.