There is a sameness to Mother’s Day gifts pitched by traditional newsagency suppliers. We have been pitched their products for years and, over that time, they have not evolved much.
We are grateful to have non traditional newsagency suppliers who offer different product through which we can pitch a freshness.
This photo is one of the displays of non traditional Mother’s Day gifts. None of this product has been bought for the season, but it works for the season. Shopper reaction has been terrific.
These core seasons in our channel are changing, offering us opportunities for change in-store.