A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Pitch fringe card captions for Mother’s Day

Newsagents have the best range of Mother’s Day cards in Australia. They have the fringe captions – Nan, Nanna, like a mum, and more. It is these fringe captions that can play a role in driving growth in Mother’s Day card sales.

Fringe captions provide opportunity.

Check out your range and select fringe captioned cards, like Nan and Nanna and give them a pitch on social media.

Too often I am seeing social media posts of a full stand and while that speaks to range, it fails to entice on real specialisation. That is where pitching the fringe captions is key.

People give a social media post a couple of seconds. A photo from a distance of a range is less like to entice than a photo of a single product up close in my experience. Mother’s Day gives newsagents the opportunity for the up close single product pitch.

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