This morning, I kicked off the call for data for the first newsagency sales benchmark study for 2021. I have decided to compare 2021 with 2019, for the reasons I outline below. In samples I have taken already this year, the 2019 comparison provides a more useful analysis for business planning. Here are the details as emailed to newsagents just now:
Q1 2021 NEWSAGENCY SALES BENCHMARK STUDY.
I am collating data for a new benchmark study, looking at sales covering January through March 2021 versus January through March 2019.Why compare to 2019? Because … 2020 was an odd year. To really understand where your business is at today, we need to compare to two years ago, a more stable trading period.
How to participate.
- Please run a Monthly Sales Comparison Report for 01/01/2021 – 31/03/2021 compared to 01/01/2019 – 31/03/2019.
- Tick the category box. IMPORTANT.
- Tick to exclude home delivery and sub agent data.
- DO NOT tick the supplier box.
- Preview the report on the screen. Save as a PDF.
- Email these reports direct to me at mark@towersystems.com.au.
- Read the report yourself and see what it shows you about your business.
I will email the results to all participating newsagents and publish the results on theAustralian Newsagency Blog as a service for all newsagents.
I own and run three newsagencies. Over the years I have had three others. I own newsXpress, the newsagency marketing group.
Here is a video of some of what is offered through the Tower newsagency software: