The 3-day greater Brisbane lockdown to commence from 5pm today as announced by the Queensland Premier this morning presents challenges for newsagents, who can remain open as they are essential. The challenges relate primarily to jealousy from retailers who have to close and those in the community who support them.
We have seen some similar challenges elsewhere in Australia in previous months.
The other challenge is the requirement by the state government that masks be worn throughout Queensland. Some mixed reporting in the media today has some in the community thinking masks are not mandatory. Listing to the Premier’s press conference this morning, masks are mandatory statewide.
To deal with masks being mandatory, I suggest newsagents leverage social media to ensure clear messaging. I suggest they also ensure consistent messaging in-store – to head off any fruition that may be seen among shoppers. Early Monday, newsXpress released collateral, including …
