We launched Easter with in our high street business a month ago with this full-face pitch. It’s worked a treat, delivering strong sales.
Shoppers like to see the full front of each card. This has led to less touching, less stock damage. It has helped maintain an organised display.
The placement, just inside the front door, is encouraging engagement from some who many not have purchased an easter card or who may have purchased later in the season, and elsewhere.
While I don’t have proof, my feeling is that the tactical placement of this full face display is a key factor in Easter success already. We’re ahead on 2020, of course, and 2019, which was the goal … and we ten days out.