This week and next are vital for card sales in newsagencies with Valentine’s Day front and centre.
Valentine’s Day is either the second or third biggest card season in plenty of retail businesses.
Achieving sales success with Val depends on interesting products being on offer, displayed well and pitched out of store in clever ways.
Our out of store promotion needs to guid people who might not purchase a Valentine’s Day card to consider doing so. I think the best way to do this is through subtle and inspiring posts.
Posts that shine a light on products people don’t see as Valentine’s related work it drawing attention to the season of those who otherwise may let it pass by.
The photo I have shared in this post is one of the Valentine’s Day gift displays in one of my stores. You can see a varied range of gifts, non traditional gifts for this season.
newsXpress has gone with the love day branding to play away from Valentine’s Day that most will use. This is because the day has evolved. I think it is important that we evolve the appeal of this and other seasons.
I encourage newsagents to make the most of the next two weeks, to play outside of what is traditional, to try and broaden the appeal of what is a key season in our businesses.