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Excellent tea towel sales in the newsagency

Sales of tea towels and related products have been excellent these last six months. Early data indicate the success is continuing, for plenty of stores.

Often, 2 and 3 are purchased in a transaction and half purchases are males for themselves, because they like the designs. Some even said they would put the tea towel in a frame for their man cave.

For what it’s worth, my take on the success is that it is due to:

  • Unexpected. We are not a destination tea towel / apron / oven mitt shop so when they see them it is a surprise, they are noticed.
  • Design. The designs are fresh, fun and local.
  • Postable. Postable gifts have been very popular.
  • Telling a story. Within some ranges, like the one featured here, there are multiple products that work well together, enabling a shopper to tell a story, completing a gift to a target value.
  • Price does not matter. You know you have a winning product when shoppers are not curious about the price.

FYI the photo is from my own high street store, from a couple of days ago.

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