Talking with retailers over the last couple of weeks, it is clear that the charity support and being Australian made and made are the two most important factors for boxed Christmas card purchases in shops that have products from three and more suppliers. Design comes in a close third.
Okay, it is not a scientific study with enough data to say it is accurate across the board, but, it feels right based on what I have heard. The charity connection is especially key. Card companies get it – they promote the charity being supported on the front of their card boxes.
In my own experience, the more we promote the charity connection the stronger the sales. This year even more so that in the past. This is especially true on social media. Support for a charity can see that charity promote your post to their community, which expands the reach of your business.
Here is one example from a range of socials produced for newsXpress members this year.