Galah sounds like an interesting niche new magazine. I found a story about it at the Brisbane Times site. This, from the creator, Annabelle Hickson:
“I want to reflect all the amazing, smart, interesting people I would see when I looked around me but I also want it to be a bridge between the country and the city, to educate city people that these are not second rate lives.”
Regional media did not escape the impact of bushfires which ravaged much of the rural landscape at the beginning of the year. News Corp Australia and Australian Community Media, the two biggest newspaper outlets in rural areas slashed costs dramatically and closed the print editions of some publications due to sharp falls in advertising spend.
At the same time, Australia’s magazine industry was on its knees. The country’s biggest magazine publisher Bauer (now known as Are Media) closed titles such as Elle, Harper’s Bazaar NW and OK!, but already their demise has prompted the creation of new titles with alternative business models.
Hickson is determined to create her own green shoots and with the coronavirus pandemic prompting some to think about relocating from the city, she kicked her plans into gear. Galah, which has more than 140 pages, will run three times a year and be sold in boutique stores and newsagents across Australia.
Not sure how this magazine is going but to me the decision to distribute direct to others outside the normal distribution channel seems to be naive.