Here’s a video I shot a week ago to promote Christmas at my Westfield Knox store. We are using it several times to introduce part of the Christmas range in-store to shoppers through social media. It’s worked a treat. We made the video on a $0 budget.
I share this here to encourage other newsagents to use video content on social media to pitch their businesses in a way that plays against the assumptions many shoppers make about the Aussie newsagency.
We set our own narrative through posts like this.