Too often, newsagents bring in new cards either by a supplier led refresh or introducing a change to supplier and don’t shout about it. In my shops we take a different approach, letting shoppers know about our changes, as they are happening.
In one of my stores we are introducing new cards and even though we are really only just beginning, we are pitching about it on social media. This pretty basic and quick to produce (less than 5 minutes) video shows some of the range change as well as, more importantly, the fixture change.
Content like this matters is social media is the most cost effective way right now to reach beyond the four walls of your business to find new shoppers.