A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Attracting shoppers to the newsagency using video

Here’s a video I made this week for my Westfield Southland business. I shot it on my phone, tweaked the visit using iMovie and then added text and music using the Promo platform. The goal of the video is to use ‘retail theatre’ to reflect range, encouraging that any Christmas card need could be satisfied in our shop.

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marketing

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