Take a moment to check that you have your Scotch GiftWrap tape placed for success. But first, why Scotch? It is the most recognisable tape brand, by far, the most trusted. It is an easy sell, a mush-have for this time of year. You can maximise your Scotch GiftWrap tape success with multiple location placements in-store:
- At the sales counter.
- With roll wrap – several placements.
- With newspapers.
- On your tape wall.
Most purchases this time of the year will be by impulse, if you have positioned product to achieve this.
A couple of minutes on the shop floor can drive good returns.