We have been selling boxed Christmas cards online since June as pre-orders. Once we had stock, we shifted to same-day postage.
Sales in June were good. Over the last month they have spiked.
What’s interesting is that sales have been terrific without a single cent spent on advertising. Getting icing on the cake revenue for products we carry in-store regardless is terrific and yet another reminder of the value of an online strategy.
We stared with boxed Christmas cards thinking that they would be an add on to another online purchase. While this does happen, we get more sales from people purchasing only cards, often 4 and more boxes at a time.
It is fascinating to see, and to learn from. We will be more engaged with this opportunity next year, and earlier, too.