We are having terrific success with videos of artists behind products we sell. Whether shot on a phone or put through a production process like the video I share in this post, this content is referred to by marketers as shareable content. This is ideal for social media as it is a glimpse beyond the product.
Engaged suppliers are good about providing this content to retailers, to help them reach new shoppers.
This video below is for a high-end $80 metal ornament of Ariel and Flounder, from The Little Mermaid. We have this in-store and online.
I’d love to see more suppliers provide shareable content like this or in an ever more raw form that retailers can brand with their store brand.