Here are the Christmas cards that have been in place now for a couple of weeks in one of my newsagencies.
And here is part of the range in another of my stores, where space is quite limited:
I am showing them to speak to range, front of store placement and being out early.
We started with boxed cards over a month ago and comparing year on year we are more than 50% ahead. Singles have been out less time but they, too, are well ahead. It’s clear from early sales that caption 4range will be more important this year than in the past.