Here is their consumer price, for a 4-pack.
Here is the Spotlight price for the same product.
I could not find any newsagency online with a 4-pack and only a couple with singles, prices at double the Amazon per stick price.
Online is where people price compare. Take UHU, in Australia yesterday, there were 7,600 UHU and UHU related searches online. Our channel is nowhere to be seen in the top 100 results.
have a look at General Stationery Supplies. I ordered a heap for BTS at a cost of $1.10ex This is for the 40gram
What is your point in this post Mark?
If it is pointing out to the readers of this Blog that newagencies are more expensive and this being the channel you represent, are you saying, what?
You have marketing power in numbers, what’s the best deal you can do with UHU and then we can start with why and what we can do and to go there to do better. This surely is the aim, for us the be the best?
My points, Graeme, are that Amazon wins on price and newsagents are not easily found for this everyday item. Newsagents interested in everyday stationery can fix the second bit and this may help them win the first bit.
You claim I have marketing power. Graeme, once again, this blog is not by or about newsXpress. It’s existence predates my involvement with newsXpress.
Your comment is in contradiction to purpose This has nothing to do with newsXpress-you are punching at shadows here, it has to do with showing up how inadequate newsagents are in the market place without any suggestion of solution.
The secondary situation is yes don’t hide from it please be proud of it and stop trying to saying one thing when you mean another.
You are newsXpress and you are Newsagency Blog and you are Tower systems all of which in your turn promote Cut the crap and be proud of everything you do for they are of an integral part of the Mark Flecther organisation. I believe most people understand thsi so cut the bull shit and do what you are doing the best you can and that is promoting newsagents into a future please no more of this means this but not really that.
You being over defensive to a detrement that is not necessary,
Nobody I know and that’s plenty believes differently yet they won’t say it.
Mark this isn’t the point at all. You post a blog knowing what can and can’t be done with numbers in marketing. I didn’t mention newsXpress it could have been knowledge from any other source Tower for instance.
Either way splitting straws about pre dated origin etc isn’t a reason it’s an excuse for some silly reason
Everyone knows you own newsXpress you tell them here so there isn’t any point really whether the blog has been going longer or not.
I don’t have a problem and I am sure most people don’t with receiving knowledge or discussion irrespective of its source.
Graeme, thanks for telling me what the point of my post is.
Reading your last two comments, it appears you think I post everything I know here about a topic in a post. I don’t.
I don’t post here to tell people what to do or to provide them with every option.
Since you continually mention newsXpress, newsXpress members get an email every morning with tips, advice and commercial opportunities. Then, at 2pm every day, the is a Zoom meeting with members who are available. This is where newsXpress commercial opportunities are discussed and explored, not this blog.
Back to my post. A smart newsagent reading this would unpack their buy price opportunity if they focussed on this product. Another may look at the stationery opportunity and wonder what they do in that space.
I am yet to see a newsagent embrace niche specialty stationery opportunities through which they can compete with the likes of Amazon. It can be done. There are plenty of opportunities. Why don’t I do it? I already have a suite a niche websites, including 2 new ones this year. I am focussed on those right now.
While this is a public place where all comments are welcome, that does not mean I am here to write what you want me to write.
“Ouch! Cop that”!
Yes a pretty impressive GP if you use Murray’s purchase price and Amazon’s selling price. The perception is that we are dearer than the likes of Amazon, Office Works and Big W and the big players. More often than not like you have demonstrated here we are not. The key is how to change this perception. Its a tough gig!