The circumstances of 2020 offer an opportunity to embrace Halloween in a fresh and engaging way. I am seeing excellent early sales, good value sales for the season.
Now, before you say been there done that or it won’t work in my area, it is different this year and the best growth I am seeing is in areas where the season has not been strong in the past.
While you want to sell products, this is a season with which to have some fun. Here are some practical and low cost tips for leveraging this
- Get people to dress in costume and offer them a discount for that on the day, October 31.
- Wear make-up yourselves.
- Run a scary sale and offload things you are struggling to sell. Create bright red bloody signs. Make it fun.
- Run a midnight sale or at least a dark night sale – this is another way to get people seeing your shop differently.
- Have free bite-size candy at the counter.
- Select a spooky playlist on Spotify or your in-store music platform.
- Run a colouring competition for kids with a prize for the best and a charity donation to encourage engagement.
- Print a recipe sheet and give this away.
These ideas are to get you thinking. Go on, have fun. Boo!
FYI, here is a quick and dirty, unbranded, social media image I made to promote a Halloween sale. It’s designed to get attention and, like all good social media content, be disposable.
