Even though the Christmas card season for 2020 has barely started, we have enough data to indicate that, once again, religious card sales will lead this year.
Indeed, some religious designs have been so successful rely that we have reordered already as we will have sold out in the next week or so.
I suspect that this year we will see terrific growth in Christmas card sales, in singles as well as boxed. I suspect, too, that we will see even greater growth in religious Christmas card sales – based on the early results so far.
For us, having Christmas cards on the lease line is key, as is having a small and changing selection at the counter. These placements along with an occasional pitch with newspapers and a pitch on social media combiner’s to drive good results for us. I’d also add that we have seen terrific sales online, too, with customers adding a box or two of cards to other purchases.
While it’s early, I’m hoping for somewhere between 10% and 15% year on year growth in unit sales of Christmas cards.
Now, for anyone thinking it’s too early to talk about Christmas 2020, we know for sure that some majors like Kmart kick off Christmas 2020 in just over a week so being ahead of them with cards and other Christmas items is useful in serving the organised early shopper.
This in my experience too Mark in country NSW.