I like Beanie Boos and have liked them for many years. They are an excellent product with broad appeal.
There is more to like about Boos in 2020. The latest independent toy sales data collated by the respected NPD group shows Boo sales as being up by 30% in July. This is on the back of an excellent January to June.
Thinking about the success in 2020, in the middle of Covid, even in Melbourne where stage 4 is in force, Boos are successful and growing because they are:
- Colourful.
- Huggable.
- Postable.
- Collectible.
- Regularly refreshed.
- Low cost.
- Fun.
It’s kind of an I told you so thing for me because there are some in the newsagency channel who five or so years ago mocked me for talking up Boos. Here we are, five years on, sales continue to be terrific, growing. Better still, Boos are a perfect online sale with two of my stores achieving at least $25,000 in online revenue. Add this to excellent in-store sales and you can see why I like the brand.
One final point – Beanie Boos from ty inc. sell to anyone from 6 to 90. People buy them for many more reasons than you may expect and this if what makes them a commercially valuable property … the breadth of appeal makes them space and capital efficient. They also play a key factor in birthday card and thank you card sales.
This is all great news, which makes me happy.