The folks at Freshwater Fishing Australia magazine are offering it to retailers with a 50% GP offer and sale or return. Plus, it’s freight free.
I suspect we will see more direct to retailer opportunities like this from niche, special interest, publishers.
Freshwater Fishing Australia magazine is an ideal niche title in that readers are loyal. It works well with the decades-old cutaway service many newsagents offer.
I’d be interested to know if this 50% GP pitch works for the publisher.