In a blow to printers, catalogue distributors and local delivery walkers, supermarket giant Coles has announced it is quitting print catalogues.
This decision by Coles will have a knock-on impact as their catalogue business has been important to that sector. Their continued engagement with the catalogue medium has, I suspect, encouraged others to continue with the medium.
The Coles departure will result in more departures, challenging long term viability of catalogues.
With so many more easily accessible pathways to consumer engagement available now, the death of the print catalogue was a matter of time.
It will be interesting to see what happens with catalogues inserted in newspapers. Given that the Coles experience is not theirs alone, it stand to reason fewer businesses insert in newspapers.
I fear for the capital city daily papers if Harvey Norman does that!!!
Goulburn Post, regional NSW, previously published Monday, Wednesday, Friday. From next week will only be published on Wednesday each week, due to lack of advertising.
Hi John,
I’s happening all through the Bush Don’t be surprised if ACM’s The CAT doesn’t make a few distribution changes around your area. As a long shot even the Canberra Times may looked at which I suppose would affect your sales seeing there have been so many Canberra- ites moving to Goulburn on a permanent basis because of the affordable housing.
Cootamundra Herald, regional NSW previously published Wednesday and Friday as of 17 08 2020 deceased as a printed publication after short lived restart after covid. Reason not enough Advertising Revenue.
Advertising is the lifeblood, no doubt. Just ask commercial TV and radio. TV in particular is killing it in terms of ratings, but with declining advertising they are cutting costs faster than edward scissorhands. It’s not unthinkable for a commercial TV network to fall over in the next year. They are also under immense pressure from the increasing number of streaming services. Foxtel would also be feeling the pinch, their offering looks expensive and complex relative to the new comers. Business models are being up ended and Covid19 is exacerbating it.