I have scheduled a Zoom meeting for newsagents who would like to talk about options for the future of their business.
I’ve called it: If you think closing your newsagency is the only option.However, it will be about more than that.
I have called it a discussion because that is what it is. Let’s talk about business, how it’s going, what the short and medium term futures look like, and more.
No judgement. No demand of just do this or that. Let’s talk and see what flows from that.
Here are the access details. I use the latest Zoom paid platform so it is secure.
Wednesday, June 10 @ 1pm Melbourne time. I went with this time so people could do it when having a lunch break and so people in WA could more easily join if they wished.
https://zoom.us/j/95246563546?pwd=LzlLV2x3WXBmMlNSVFhhcGQ3elBwQT09
Meeting ID: 952 4656 3546 Password: 362002
Plenty of people like to put about their opinions about the channel and its future. My goal with the session is to offer something practical.
Note: I will have the May 2020 vs May 2019 and vs. April 2020 benchmark rules 0- in case trends in the results could be useful in considering various pathways forward.
Anyone is welcome to participate, including suppliers. I don’t want to apply any restrictions.
Years ago, I’d talk about the Newsagency of the Future because back then there was a channel. Today, it is different. Retail newsagency business experiences are different in the city versus the country, shopping malls versus the high street. So many with a newsagency shingle trend way outside what that shingle used to be.
This is why I say to any newsagent I speak with that their future is for them to pursue and make … because there is no channel move, no channel opportunity any more.
Anyone pitching too suppliers that they can get newsagents moving as one are wrong. There is no evidence of it. For sure there is hope, but that hope has been there for many years.
Sure there are parts of the channel where newsagents act in similar ways. However, not the whole or even half of business and not nationally as one.
That’s why talking about the future becomes personal
Getting newsagents together to talk about this can be good in that we can all learn from each other, and that is a hope I have for this session.