On Monday this week, newsXpress launched a free Thank You card offer to help people express gratitude to those people who have helped through the COVID-19 situation.
The campaign is 100% initiated and funded by newsXpress and its members.
Since newsagencies are the key retailer of greeting cards through which people express their feelings, I felt that the free Thank You card offer was a way of helping people pay it forward, a way for local newsXpress businesses to pay it forward.
I have been looking for a way for newsXpress stores to demonstrate social leadership in their communities. This campaign offers that. It specifically names cleanser, teachers, doctors, nurses, delivery drivers and other service providers as ideal recipients of a Thank You card.
Four days in, the feedback from store owners and from customers has been terrific. People are genuinely happy and overwhelmed with emotion when given a free Thank You card to give to someone else.
This is a good news story of these local small businesses demonstrating the value of local small businesses.
Here is how the promotion was announced to newsXpress members early Monday morning:
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Launching a national Thank You campaign.
Today, we launch a national Thank You campaign that we hope you will choose to be part of.
Here’s how it will work. Anyone buying a Mother’s Day card can choose a free Thank You card. For each 2 or any other card, they can choose a free Thank you card. You will have a selection of 3 Thank You cards at the counter, that you choose from current stock, for customers to choose from. As you run out of a Thank You card design at the counter, add another.
We want you to include Thank You cards from our preferred suppliers only: Hallmark, Henderson, Affirmations, Simpson, Paper Street. Be sure to include a blank card in the mix as that could provide the creative freedom customers will like. The card does not have to say Thank You on the front.
We have collateral for you to use on social media. Please post every day about this. Encourage your followers to share your post. We also have text you can use to promote this – see below.
If you want to participate in this program, advise us at help@newsxpress.com.au by 5pm Wednesday April 29, 2020. This is critical. You can start promoting the campaign right away, from now.
We will promote participating stores.
We will list all participating stores on a new special page that we create on our website. This page will list all participating businesses. This is why we need you to register with us. We will link to the list in all our social media posts – and there will be plenty of these.
Who is funding our end?
We have not asked and will not ask any card company or any supplier to fund this. This is our initiative. We think it is critical that we put our money where our mouth is.
Please join us and make a HUGE noise to encourage Australians to be grateful.
Please sign up for this campaign and actively start promoting it.
3 social media posts for you to use promoting this:
FREE Thank You cards. Buy a Mother’s Day card from us and you can choose a free Thank You card to thank a teacher, first responder, doctor, nurse, cleaner, retail employee or someone else helping you through each day. newsXpress is grateful to offer you this. #StaySafe #ThankYou #Appreciation #Grateful #COVID19 #COVID19AU
Say THANK YOU to the nurses, teachers, doctors, first responders, carers, cleaners, everyone helping you get through. When you buy cards from us, choose a FREE Thank You card for you to express your appreciation. newsXpress is grateful to offer you this. #StaySafe #ThankYou #Appreciation #Grateful #COVID19 #COVID19AU
Say Thank You to everyday heroes, the teachers, nurses, cleaners, carers, delivery drivers, garbage collectors, the people helping everyday to help us and those we love get through this. When you buy cards from us, we will offer you a free Thank You card to share your appreciation. newsXpress is grateful to offer you this. #StaySafe #ThankYou #Appreciation #Grateful #COVID19 #COVID19AU
A public statement:
Helping you thank those helping you and all of us.
Local newsXpress stores are making it easier for you to say thank you to nurses, doctors, teachers, first responder, cleaners, farmers, local council workers, retail staff and others keeping people and communities safe and running.
When you buy a Mother’s Day card or 2 or more or any other cards from a local newsXpress store, you can choose a free Thank You card from a selection we will have for you to choose from.
A thank you card left at a school, hospital, doctor’s surgery, police station, nursing home or even on top of your garbage bin could offer the appreciation and encouragement to make the day of those spending their days helping you every day.
newsXpress and its community of local family retailers is grateful to be able to help you say thank you.
The free Thank You cards will be at the counter, for selection when making your purchase.
#ThankYou #Appreciation #COVID19 #COVID19AU #Grateful #StaySafe
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Best promotion-identifies with and includes everyone.
Great thought and execution should be a ripper.