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If you are selling face masks or hand sanitiser…

If you are selling face masks or hand sanitiser, my suggestions are that you ensure product quality and that you charge a price reflective of public service.

Basic face masks at $5.50 each and 60ml of hand sanitiser for $12.99, which was available in one newsagency yesterday, reflect price gouging given that the masks can be bought wholesale for under a dollar and 60ml of hand sanitiser for $2.50.

Price gouging is a bad look for the retailer and the channel of which they are part.

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Ethics

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  1. Justin

    Hi Mark, I hope that you and all your fellow retailers are keeping safe and well.
    I agree that its important that you ensure product quality and that you charge a price reflective of public service.
    Price gouging has been rampant in Ireland across Pharmacies and retail stores. It is a very bad look for the retailer and the channel of which they are part, for sure!.
    Consumers here have been quick to take to social media with photos and details of the stores involved in overcharging, seriously damaging their reputation.

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