Typically, today and tomorrow, ahead of the $80M Powerball jackpot tomorrow night, we would see and hear a ton of media coverage about a surge in ticket sales, there would be photos and videos of happy shoppers in-store buying. media reports would be excited, urging on the purchase surge.
Such images would pitch the wrong message in these days.
While we need reports of people purchasing in-store, we need to see stores setup for the required distance between shoppers, recast shop floors that are not cluttered, orderly management for the health and safety of all shoppers and retail business employees.
Lottery retailers should be pitching on social media the ease of safe shopping in-store … anything to hold back what I suspect will be a surge online, enriching Tabcorp at the cost of their retail network.
All of us in business are part of the messaging, especially as plenty of our politicians fail at clear messaging.
We are open for business, offering safe shopping for you, your neighbours and our team members.