We have had our easter pitch up and at front of store for 10 days and it has been working a treat, drawing shoppers to the business from the busy car park to main centre mall thoroughfare in which we are situated.
It’s the plush items that are attracting shoppers. We watch them drawn to the shop, picking up items, and being drawn further inside looking at other items.
The display is a key pathway to purchase:
- Notice the display while walking past.
- Walking toward the display.
- Picking up and item or 2.
- Looking beyond the display and into the shop.
We see this pathway work regularly. We actively watch as this engagement is key guidance as to whether a display is working or not.
Easter is a terrific season beyond the significance for those with with Christian beliefs. It is a family tradition season for many and that is where it works well for us.
I didn’t create the display in the photo. I saw it for the first time a week ago when visiting the shop. It is terrific. I am grateful to those who put this together.